If you have been around in the blogosphere for even a month, you would have surely heard about the term “search engine optimization,” or SEO. That is for a reason. In the long run, your SEO is what will carry your blog.
Look, there is no denying the popularity of social media platforms in promoting your website. My highest traffic comes from Facebook. But with every week, I am starting to notice an increase in the number of organic searches. That’s my SEO tree bearing fruits.
I want to help you grow your blog as I grow my own.
SEO requires a rather broad skill set to master. I, obviously, am no master. Nonetheless, whatever little I do so far, I am sharing those strategies with you in the cheat sheet.
The cheat sheet is divided into two major sections–on-page SEO and off-page SEO.
- On-page SEO refers to the strategies you should implement at an individual blog post or page level. The objective of these strategies is to facilitate search engines to understand your content.
- Off-page SEO refers to the strategies you should implement at the website level as well as on external platforms, such as social media. The objective of these strategies is to get more page views and engagement on your website.
Together, and over time, these strategies will help you rank higher on search engine result pages (SERPs). And that’s an important thing to know about SEO ranking. With the exception of super-specific and exact keyword search, ranking on SERPs takes a bit of time. That’s because the search engines will first crawl your site for information and then study the level of relevance and engagement with the information.
If you start today, you will rank tomorrow.